Shake Shack's So Good We're Having Its Baby

Burgers are rarely newsworthy, and when they are, sometimes we’re too busy with our non-Burger Club lives to stop and smell the buns. But last night, that changed, when we unexpectedly realized that we were arriving at Shake Shack’s new Times Square location on opening day (granted there was a soft opening this past weekend).

There was a surprisingly short line for opening day, especially compared to Shake Shack’s 23rd St location, where the line is so long they had to install the Shack Cam, perhaps the greatest technological invention in NYC burger eating in the last decade. Surely those stuck slaving away in midtown offices will welcome the convenience of this new location, and they should know that everything they love about the original Shack has followed it to its new found home. Burgers, Dogs (though who the hell would ever order one of these with heavenly burger manna on the menu?) Concretes, Fries, Shakes--they’ve got it all, and with the same high quality of the original location. They’ve even created a few new concretes which seem a bit targeted to tourists but sound like they’d pass muster with any native New Yorker (the Great White Way, Pretzel! The Concrete, and Jelly Donut, the last of which Roger got for free; it was yummy, but we swear we can’t be bribed and it had no affect on our reviews below). The only downside is that, given real estate constraints, once you get your burger here, seating might be an issue and you’ve gotta eye those tables like a hawk. Plus, you get to eat inside which is nice on a hot day, but man their AC was on overdrive last night.

Here at Burger Club, there are three things we love. We love burgers. We love New York. And we love our Shake Shack.

 
Shake Shack from Roger Kisby on Vimeo.

Jane: I can’t even try to write an objective review of the Shack Burger because I think there’s a good chance I’m in love with it. If I could marry food, this would be my mate. The meat mix is delicious. The cheese makes me love America. The sauce is more than special. The bun holds everything together, cradling it with tender care. How do I feel about this burger? I <3 it. That’s right, where words fail, I rely on emoticon.  
Jane rates: 5 cows, (10 calfs now that BCNY has a baby on board)

Bex: Hell yes! Shake Shack Times Square/Theater District/Midtown, whatever you call the area, it has arrived! The line wasn’t even that bad. A little tough getting a seat but not impossible. My burger was just as it should be: f’n delicious. Perfect in every way. The fries were good, maybe a little over cooked, but it’s not like I go to Shake Shack for the fries. For those whose teeth have never had the pleasure of sinking into a Shake Shack burger, I recommend the ShackBurger with added pickles and onions. The secret sauce is what makes it that much better than the regular cheeseburger. Trust me.
Bex rates: An easy 5 cows.

Roger: When I was filling up my many ketchup containers I leaned to Jane and Bex and said “I’m having such a great time!” Maybe it was because it was opening day. Maybe it was because there was a line and it didn’t matter. Maybe it was because the new location is near where I work. Maybe it was because the guy taking my order gave me a free Concrete. Maybe it was because there was a Bret Michaels impersonator outside the window. Or maybe it’s because we were at Shake Shack !!!
Roger rates: 5 cows

BCNY rates Shake Shack:




Shake Shack
8th Ave and 44th St.
New York, NY